Its one thing to utilize video by communicating your product/business online, however keeping your viewer engaged with the entirety of your production and message is a whole other ball game.
Recent studies show that you have a matter of seconds to impress. 30-second video clips are viewed by 85% of people all the way through while the completion rate is only 50% for videos that were between 2 to 10 minutes in length.
So what does this mean for those communicating with video online? For many it doesn’t necessarily mean you have to squash your 2 minute video into 30 seconds. Personally for a product i want to learn about via video i need more than 30 seconds to understand things. It does mean that how you craft those first 30 seconds may be crucial to keeping the majority of your viewing demographic and maximizing response to the piece.
So make your first seconds count!
Stay tuned to the phydcreative blog for tips on how to make the most of your first seconds with video online.